How To Create Your Brand

What I will learn?

  • The difference between a brand and branding
  • The difference between brand identity and brand image
  • The power of branding
  • How to create strong brand identities
  • How to determine your target audience, how to segment them and create buyer personas
  • What brand personality is, dimensions of brand personality and what personalities major brands evoke
  • How to develop your brand design
  • How typography can affect your brand
  • The psychology of color in branding
  • Designing your brand elements

Course Curriculum

What is A Brand?
Know what a brand is. Are you a brand?

What is brand identity?
What elements identify a brand?

How to create a strong brand identity.
How do you create a brand identity that stands out?

Who is your audience?
Know who your target audience is, learn how to do audience segmentation and create buyer personas.

What is your brand personality?
What human characteristics define your brand? Learn the five dimensions of brand personality.

How do you develop your brand design?
Learn about the types of typography and about color and the psychology of color.

How do you develop your brand elements?
Learn about brand assets like logos, templates, websites etc and how to develop them. Learn also how to dominate Web 2.0

Student Ratings & Reviews

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4 months ago
Great lesson... I once heard someone say "Branding is what people say about you when you are not there
Course Duration: 2h
Last Updated:September 11, 2022

A course by

Stephen Siloma
Stephen Siloma
CEO & Founder, Brait Consulting Limited

Material Includes

  • A PDF Document (Course Content)
  • An Excel Document (Dominate Web 2.0 Guide)


  • There are no software or materials needed however one can have a notebook and a pen ready
  • You'll learn how to brand yourself, so simply you will need a willingness to learn

Target Audience

  • Both beginners and experts in running business - this course has lots of little known techniques included
  • Persons who want to brand themselves
  • Persons looking to start a business
  • Persons who want to scale up their business
  • Anyone wanting to be richer in their personal and professional life


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