Packaging and pricing a service is a very hectic thing to do for creatives as many of them are multi-talented making it hard for them to package their services and quantity the costs that go into providing that service.
Service businesses range from sole proprietorships to SMEs to well established businesses. It is sad that most creatives end up just being mere freelancers and not big corporations just because they could not package their services and get their pricing strategy right.
Year after year, most creatives end up offering the same service(s) with the same pricing and serving the same clients who always request for discounts. Creatives face great difficulty scaling their businesses.