Course Video
Course Description
You are what you show out to the world. Different audiences know you differently. People in your childhood may know you by your childhood nickname, your colleagues know you by another and your boss/clients know you differently. You are a brand different to many audiences.
Building a brand is no different from how you (as a person) are built in the world. Just the same way you have a name (identity), a personality and a purpose, brands also have the same; that’s why you hear of Brand Identity, Brand Personality, Brand Purpose, Brand Voice etc
A brand is no different from you and as you learn to build it you are basically building yourself.